Shopping through online alias online platforms has been increasingly popular with the people of Indonesia. Because it’s easier, more practical, you can even get special promos. Even so, consumers shopping online now don’t just think about convenience and low prices. But also has chosen quality products that are sold on e-commerce sites in cyberspace.
This was revealed by Evelyn Yonathan as the General Director of Lazada Indonesia Merchandise. The conclusion is increasingly favored by these quality branded goods found after seeing the development patterns of purchases from consumers on the marketplace site from year to year.
“I compared last year to this year, it is very different (the purchasing trend). In a sense the goods sold are far more expensive, far more qualified, “Evelyn said in the” Creation #DariKamarKintakun “campaign, Wednesday (11/20/2019).
According to him, this made Lazada happy. Because Indonesian customers now know about the quality of goods, not just talking about quantity. Responding to this trend, Lazada already has LazMall which displays branded goods that are needed by the community.
“So, what is certain is the difference is that the quality is far better that is sold. We also have LazMall, so many branded items are sold. So indeed the trend is more towards high quality products, “said Evelyn.
This trend, according to also occurs at special shopping moments. For example 11.11 ago, until the National Online Shopping Day (Harbolnas) which will be held on 12 December 2019. Lazada itself has a special campaign program to welcome Harbolnas. In collaboration with Kintakun Collections, a national bed linen producer, Lazada held a “Creation #DariKamarKintakun” campaign.
“Actually, many initiatives have been carried out by Lazada to develop the Indonesian market and also talent from local Indonesians. Yesterday we had a fashion week, now for the bedding goods (bedroom needs, Ed.), “Evelyn explained.
He predicts, going forward in 2020, Indonesian people, especially consumers shopping online are already looking for higher quality goods. Even so, they are also not ashamed to use goods made nationally, especially among the millennial generation.
“Then for the bedding goods themselves, if I predict the motive is millennial now, no longer the flowers. It’s the trend there, “said Evelyn.